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Planned Parenthood Letter: Astroturf Or Coincidence?

Coordinated effort or a random set of coincidences?

That's the question left after a student and the University of Maryland, Baltimore County sent a letter to the editor to Arbutus Patch extolling the virtues of the Supreme Court decision on the Affordable Care Act as it relates to the health concerns of women.

Bruce Goldfarb, the local editor for Arbutus, quickly identified that the letter was eerily similar to a letter published June 29 in The Gainesville Sun. A number of the paragraphs are identical.

We later found several additional letters published July 3 by the Des Moines Register and July 10 by the State Journal-Register in Illinois.

A June 28 press release on the Planned Parenthood website also carries some similar language.

Again, in each instance, the published articles carried multiple instances of paragraphs copied word-for-word. All of them authored by different people—three are presidents of Planned Parenthood organizations in their respective states.

It's hard to say exactly what's happening here.

We reached out to Kelly Martin Broderick, the student at UMBC, and to officials at Planned Parenthood in Washington for comment.

This kind of effort, some times called astroturfing by opponents, is not uncommon among groups across the political spectrum. An organization will some times provide boiler plate language and ask supporters to send the copy to local papers or elected officials after making minor tweaks to make each seem personal.

Or it could just be a really weird set of coincidences.

After all, this Friday is the 13th.

David Taylor

2:36 pm on Wednesday, July 11, 2012

Isn't this just "letter campaign 101" stuff? Habitat for Humanity does this as well... what's being implied, since "astroturf" is usually a derogatory term used to describe the Tea Party and other fake grass-root efforts... that these letters are somehow tainted? It's not unusual for templates to be used when writing opinion letters... that's not "astroturfing" though.

http://www.google.com/search?hl=en&q=letter+writing+campaign+template&gbv=2&gs_l=hp.3..0l6j0i30l4.344.8835.0.9789.32.24.0.4.4.0.344.3191.1j13j4j1.19.0...0.0.E--HNCa5gCQ&safe=images&sa=X&ct=broad-revision&cd=4&ie=UTF-8

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Tim

3:07 pm on Wednesday, July 11, 2012

The original Astro turf is offended by this heinous use of its namesake:

http://www.pcballpark.com/Ballparks/astrodome2.jpg

PS: Sorry David, saw a pathetic typo and deleted/reposted. I think it caused your reply to be autodeleted.

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Bryan P. Sears

3:39 pm on Wednesday, July 11, 2012

I wouldn't say that but this piece is pretty consistent with what I do with the blog: quick hit items that might be interesting but not a full story, "B-Roll" material that didn't make a larger story, observations and interesting quotes or actions by people that are political in nature. Nothing more than that.

Andrew Schotz

3:28 pm on Wednesday, July 11, 2012

David, you say it's not astroturfing. But the Wikipedia page you directed us to says the opposite - it is considered astroturfing.

From http://en.wikipedia.org/wiki/Astroturfing:
In 2003, apparent "grass-roots" letters favoring Republican Party policies appearing in local newspapers around the US were denounced as "astroturf" when Google searches revealed that identical letters were printed with different (local) signatures. The signers were electronically submitting pre-written letters from a political website that offered five "GOPoints" for sending one of their letters to a local paper plus an additional two "GOPoints" if the letter was published.

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Windriver

3:30 pm on Wednesday, July 11, 2012

The left is great at this type of letter writing campaign. It is truly astroturfing.

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Sean Tully

1:58 am on Thursday, July 12, 2012

Windriver said "The left is great at this type of letter writing campaign. It is truly astroturfing".

Yea, it is called Democracy. I think the Federalist Papers were a letter writing campaign too.
...

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Windriver

2:22 pm on Thursday, July 12, 2012

Duh! I was giving them credit for their ability to get their people to do such a thing. They are also good at getting their people to do this.
"Dem ‘Trackers’ Tape & Post Video of GOP Incumbant’s Homes Online."
http://www.thegatewaypundit.com/2012/07/disgusting-dem-trackers-tape-post-video-of-gop-incumbants-homes-online/

Arbutus Town Crier

4:24 pm on Wednesday, July 11, 2012

Its just the beginning! Its going to be the most underhanded propaganda you will see in anyone's life time, I look at MSNBC Left, Fox Right, BBC or some other outside source looking in. This is just a tip of the Iceberg Just hold on its going to be a rough ride.

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Steve O

9:50 pm on Wednesday, July 11, 2012

You’re miss-using the term. Astroturfing refers to a group which purports to be made up of grass roots supporters but which is in fact wholly populated and funded by an organization that obscures its involvement.

The wikipedia article is wrong in defining all letter campaigns as astroturfing. If grassroots individuals are involved it’s by definition a grassroots campaign. Astroturfs don’t have actual grassroots supporters, they just pretend to…

For example the tea-party as a movement is grassroots, however several groups that latched onto and tried to commandeer the movement which represented themselves as grassroots were actually front groups paid for by large organizations and run by professional operatives with ulterior motives. Those front groups were fake-grassroots i.e. astroturf.

This effort seems sounds like a typical centralized letter to the editor campaign that pretty much all advocacy groups run at some time or another where they ask supporters to take a sample letter and either forward it to a target — preferably customized by the individual sender. These campaigns are about flooding the target with messages in an effort to effect change, the average Congressperson receives several hundred thousand of these each day. Papers receive far less so they’re more likely to have the desired effect and appear in print, but that’s not astroturfing just plain old advocacy…

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DawnP

9:34 am on Thursday, July 12, 2012

I wish the Patch had a "like" button for comments. This is spot-on, Steve O.

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Mark Isherwood

1:04 pm on Thursday, July 12, 2012

"Astroturfing refers to a group which purports to be made up of grass roots supporters but which is in fact wholly populated and funded by an organization that obscures its involvement."
Perfectly describes what Planned Parenthood is doing here. These people are pretending to be anonymous thoughts coming from a variety of disconnected people that support a certain point of view that is being wholly funded and perpetrated by the organization that is trying to obscure its involvement.
Nicely done to reverse your own argument.

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Steve O

3:24 pm on Friday, July 13, 2012

@mark you're misreading or I wasn't clear, but the fact that the messages are sent by individuals means it's not astroturf. An astroturf has no actual supporters, it has a PR firm, a media consultant and a video shop who generate synthetic content. If an organization asks it's supporters to do something, then that's grassroots. If it pays folks to do things but labels that as a movement of ordinary folks, that's astroturf. PP is having supporters send these letters. I don't think I've reversed my argument at all...

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Aaron from Baltimore

11:03 am on Monday, July 16, 2012

Steve O, your entire argument boils down to "No true Scotsman..."

Theresa Defino

10:25 pm on Wednesday, July 11, 2012

Bryan, You're really think there is some kind of conspiracy by advocates of the law to say they're pleased? What do you think those who are against it are doing? Have you not heard the same talking points over and over on Fox and by right-wingers?

Not sure why you're picking on Planned Parenthood. Why not the AMA? Or the AHA? Could it be that you are not pro-choice, Bryan?

This piece doesn't belong on a news website.

Also, if we're mincing words here, there is no way a "set" of coincidences could be anything other than random (by definition). Also B-roll is a TV term. X-copy is what we used to call stories that we'd write it in advance before a meeting and then drop in the news peg. I don't know what someone would term your piece. Biased, no doubt.

And btw, if Patch is concerned about duplication of language (by advocacy groups, no less!!) could you please explain why the "yoga in the pool" local voices on Patch is simply lifted word-for-word from the for-profit yoga center's website by the owner, featuring stolen clip art from a 2006 Women's Health story?

http://rockville.patch.com/blog_posts/yoga-for-pool-lovers

http://extendyoga.com/2012/06/25/yoga-for-pool-lovers

The diagrams are used without permission--at least none is listed. The credit on the Patch page goes to the yoga lady! It's bad enough she did this on her own page, but Patch shouldn't be a party to it also.

I wrote to four Patch editors about this. Nada.

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kevin

10:49 pm on Wednesday, July 11, 2012

Always planned parenthood and abortion the left uses two scare tactics constantly . Fact is this health care bill is terrible for funding and will fall if it does because of it. it is not going to fall for the fact if you have cancer you will die sooner because as in other countries that have socialized medicine you will be given medications and sent home to die. There won't be experimental medicine like there is today R&D money will dry up . But the left will be able to Kill babies don't worry thatwon't be touched.

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Theresa Defino

11:35 pm on Wednesday, July 11, 2012

Sorry, Kevin, I don't speak crazy.

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Kathy Jo

1:27 pm on Thursday, July 12, 2012

Well said Theresa, just because a form letter is used as the basis for these letter campaigns does not mean it is of lesser value. Both sides of the issue are using form letters, so let up on this Bryan.....

Steve

11:01 pm on Wednesday, July 11, 2012

Kevin, I ran your post through Babelfish twice and it still doesn't make any sense. Maybe you should start hanging out with the Fat Guy.

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kevin

11:14 pm on Wednesday, July 11, 2012

Thank you for the complement Steve I haven't understood a post you've made since you used this name.I just can't think like an O'Malley family member.

Steve

11:28 pm on Wednesday, July 11, 2012

It's just more gibberish. Don't believe everything the Fat Man tells you.

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Escariot

8:31 am on Thursday, July 12, 2012

Well, well, well....if it isn't Steve " i post under several different names " O'malley. Huge surprise here. Don't have a tax raising meeting to attend to?

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FIFA_archived

9:01 am on Thursday, July 12, 2012

Well, I see the troll Escariot has woke up this morning. As is normal, trolling is an art form for him.

Still overcharging for those cancer screenings you do? Still accepting government money for it as well I bet?

kevin

11:31 pm on Wednesday, July 11, 2012

Maybe this will make sense in Montreal Canada the wait for a MRI is two weeks for ahigh priority patient and 14 months for non life threatening machines by the public medical program. In 2005 there was 3.65 million population .so Steve how many people will die in America while waiting for this test? There are private clinics but the Obamacare will try and eliminate these clinics so who will put money into them?

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JoAnn Nicholls

6:35 am on Thursday, July 12, 2012

typical liberal dogma...don't agree with your opponent???....you call them Fat Man....tisk tisk yawn yawn....

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Maya Brennan

1:30 pm on Thursday, July 12, 2012

Letter writing campaigns frequently use boilerplate language to help get messages started. There are few core points that a group and its supporters want to get out, so it gets honed down into a short message that hits the points, includes room for personalization, and then closes. What is new about this? People are busy. Often too busy to write a clear & concise letter about an issue that they feel strongly about before the issue is no longer news. Kudos to Planned Parenthood for supporting affordable healthcare. Women and men across the country are stretched thin by the number of hours they must work to get by. Kudos again to Planned Parenthood for recognizing that, seeing that ACA would help relieve some of these burdens by making healthcare more affordable, and making it easier on women and men to send that message out.

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Bart

4:39 pm on Thursday, July 12, 2012

Maya, so right. Boilerplate and talking points are used frequently. An organization is more likely to get a letter-writing campaign going if they do a bit to get it started. I support Planned Parenthood and all the hard work they do to promote women's and family's health. They are a good organization.

shannon kay

4:04 pm on Thursday, July 12, 2012

The message is important. We stand with Planned Parenthood. Thank you for your courage and sharing your story.

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Andrew Schotz

4:16 pm on Thursday, July 12, 2012

I didn't expect my email bin to be flooded on this post, especially with political debate. I saw Bryan's post as a discussion of authenticity. It's OK for an organization to prepare talking points to help followers write letters to the editor. If you agree on the topic and want to adapt what someone else prepared as you write a letter, that's fine. But for multiple people in multiple places to claim they wrote the exact same words, that's dishonest. If you didn't write a letter, don't claim you did (which is what you've done if you signed your name to it). The solution is simple. Add something like this: "The following was written by the (fill in name of organization) and I agree." But be aware that some newspapers, especially local newspapers, give preference to locally written opinions and many won't accept people copying and pasting someone else's writing.

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Mark Isherwood

4:50 pm on Thursday, July 12, 2012

Andrew, great summary of this article, post, or "b-roll". It is dishonest for any organization to use this practice of deception. Doesn't matter who it is, it wasn't a slam on Planned Parenthood or any other organization, that all came from the people who commented. It's just one more example of this use of this underhanded practice called "astroturf"ing, why shouldn't it deserve a mention? There's a lot of people trying to stir up political tension and nonsense, these are called trolls and they go from place to place, using sometimes arbitrary, sometimes hateful language at those they don't agree with.
The article was about a dishonest practice. Period.

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Theresa Defino

5:42 pm on Thursday, July 12, 2012

No one denied anything. And this description under this post isn't even accurate based on what the story itself says. "A letter from a student at UMBC has been published under different names in publications around the country." That's false. It wasn't the same letter.

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Bryan P. Sears

6:16 pm on Thursday, July 12, 2012

I'd like to point out that I don't call it "dishonest" or label it in any other way. That is for each reader to decide for themselves.

I am only pointing out that it happened and has happened in the past elsewhere.

Planned Parenthood is referenced because the letter is connected to them. Had it been that of another group, that organization would be referenced. Also, I noted in this piece that this is a common practice among groups across the political spectrum. It just so happens to be the letter that particular letter was sent to Patch.

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FIFA_archived

12:53 pm on Monday, July 16, 2012

Bryan, I thought you are better than that. Have you ever written an article about letter writing campaigns before? Give me the link please.

You wrote this because of Planned Parenthood and hoped for the responses you got. This is Fox news journalism at its worst. You must have had a quota to meet. Do some real investigative stuff. Sniff around the Board of Ed, County Exec or County Council and perhaps you can get away from the Patch.

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Theresa Defino

1:22 pm on Monday, July 16, 2012

Baloney, Bryan. And you're OK with this description, which is clearly false:

Insider Politics
A letter from a student at UMBC has been published under different names in publications around the country.

As FIFA said, prove you've written this "story" about right-wing organizations.

Andrew Schotz

5:52 pm on Thursday, July 12, 2012

"A letter from a student at UMBC has been published under different names in publications around the country."
Theresa, that's not what Bryan wrote.
His post says:
"Bruce Goldfarb, the local editor for Arbutus, quickly identified that the letter was eerily similar to a letter published June 29 in The Gainesville Sun. A number of the paragraphs are identical."

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Theresa Defino

6:16 pm on Thursday, July 12, 2012

Andrew, as one journalist to another--I never said he wrote that. I said that's what the description under the post says, and I am correct. It sets up the story and that's what everyone reads when they look at the page, and that's what draws them to the story. If that's not correct--and it isn't--it should be changed.

Patch Blogs
Bryan P. Sears
Planned Parenthood Letter: Astroturf Or Coincidence?

By Bryan P. Sears | Wednesday, July 11 | 31 comments

Insider Politics
A letter from a student at UMBC has been published under different names in publications around the country.
Patch Blogs

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FIFA_archived

6:55 pm on Thursday, July 12, 2012

What used to be a journalist is now nothing more than a hound looking for readers. Very sad. Paid for readers, not journalism. Keep sniffing.

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kevin

9:32 pm on Thursday, July 12, 2012

Sounds like your getting recognitionBryan,when the liberals start attacking your writing skills and article content you are hitting on the truth. They feel like they Bully truth away but the difference is with the Patch people make up their own minds what they want to read.It is not predetermined like the Tribune companies .Fact is the cost of advertisement and subscriptions can't keep the business models of rags like the Sunpapers floating.So Mr. Soros and company keeping them a float is cheaper and also a legal way to campaign for the Democrats.The liberal reporters are on life support by Soros if you have any education and experience you can read right through the smoke. Fact is the globe and Inquirer have larger audiences than the tribune rags. So keep it up Bryan they can't handle the truth.

kevin

7:42 pm on Monday, July 16, 2012

FIFA I love your liberal cowardice,you wait what four days to post another attack on Bryan.Did it take you four days to think it up ? Also love the FOX News comments. Seeing as they are the only company putting money into News divisions today, if your not paying attention to Fox your not getting the News.CNN has cut there overseas bureau in half and MSNBC is now part of NBC because they are going to combine departments and cut down staff. Fact is the ratings for your News services are less combined than one O'Reilly hour. Oh and since I posted On 7/12?12 Tribune has been granted the ability to get rid of profit losing divisions. The ediditorial and News areas have been told to expect job combining.

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FIFA_archived

8:28 pm on Monday, July 16, 2012

Small "k" kevin, I have Big "R" Roger Ailes on the line and he wants to talk to you. He wants to analyze your blood to make sure which of his mind game techniques work with his "followers". You are a prime candidate. I am not a coward. You are simply brain dead and a follower.

Learn how to think instead of having others think for you. Otherwise you may turn into Sarah Palin. Sorry for the delay, lots of knuckleheads to fix.

kevin

9:53 pm on Monday, July 16, 2012

Oh my God ,You didn't wait for your Talking points so you just used Sarah Palin.My how original.I'd much rather be compared to Sarah Palin than Joe Biden. Fact is even Bin laden said Biden couldn't run this country but you and your co horts bring up her name? And knuckleheads oh that hurt .Hey you left out the Koch brothers,can't you follow orders.But tell me what part of my post was wrong and please use facts.Not like your Lying local leader Marty O'Liar. They caught him in the national press this weekend didn't they? How does it feel to follow a leader thats National Party is trying to distance themself from? That is from your own networks.
Well I got to go the real news is on I'm sorry America knows it as Fox.

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FIFA_archived

9:58 pm on Monday, July 16, 2012

Small "k" Kevin, I don't need to say a word, the Pied Piper has you by the short ones and you just follow along. Your BFF Hannity is on, go record it.

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kevin

10:07 pm on Monday, July 16, 2012

Hey goofball fox 45 started at 10:00 pm I said i was going to watch the news.Geez it must be hard not to understand English.

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kevin

10:14 pm on Monday, July 16, 2012

But now your picture makes sense all your friends must call you goof ball and you thought they were saying golfball. plus there probably telling you to put your comments down a hole and you misunderstand and think they mean putt those ideas in a hole. Finally your starting to make sense.

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FIFA_archived

10:21 pm on Monday, July 16, 2012

Small k kevin, I did put my comments down a "hole", I thought it was the toilet instead it was your throat, not much difference, both spew the same stuff. Fore!

kevin

10:32 pm on Monday, July 16, 2012

Wow got to go to the toilet comments .Man you hurt me , now you can tell all your handlers I bullied him to shut up .Isn't that your play book ?When you get frustrated Bully them,like my earlier postto Bryan I'm getting recognition ,You hit near the truth and the play book says BULLY them.So original Palin,Ailes,toilet ! Your such a journalist ! But at least you realize your comments belong down the toilet.Your words not mine .

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FIFA_archived

8:10 am on Tuesday, July 17, 2012

You probably wouldn't recognize the difference between your pie hole and five hole.

No need to "BULLY" a Birther, their intelligence speaks volumes.

Andrew Schotz

10:43 pm on Monday, July 16, 2012

Maybe I should not have posted. The flood of emails way off topic is a bit much. Why not send the political bickering emails directly to each other? Not every topic needs to devolve into right vs. left. (please?)

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kevin

9:40 am on Tuesday, July 17, 2012

Great comment FIFA see that it only took you 10 hours to come up with . Birther ? Oh your just so creative .

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