Health & Fitness
7 Reasons Why You Need A Social Media Manager Now!
Instead of social media overwhelming you, hire a social media manager to grow your online presence so you can focus on running your business.
7 Reasons Why You Need A Social Media Manager Now!
Did you know that as of March 31, 2011 there were approximately 154,971,340 active Facebook users within the United States? This equates to a 49.5% penetration rate! In fact, Maryland residents make up approximately 2,573,120 active Facebook users as of March 31, 2011. Now, with the rise of YouTube as the second most popular search engine and Pinterest's ability to bring in more website traffic compared to LinkedIn, Google+, and YouTube, it's time to take social media for your business more seriously.
If you are a business owner you probably already know that social media has already replaced traditional marketing strategies like the Yellow Pages and print newspaper ads. As a business owner you are aware that your target audience is most likely using some form of social media but the question you struggle with most is, how do I make social media work for me? Yes, it can be overwhelming! Between a new social media platform popping up every week to trying to keep up with the monthly Facebook interface changes and regulations, it's very hard for a business owner to keep up.
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So whats a business owner to do? Hire a social media manager, today. Here are seven (7) reasons why you need to hire your new social media manager now!
1. Social Media Clean Up Crew – We are available to clean up
your inbox or your direct messages that you may receive on
Twitter or messages you receive on Facebook or LinkedIn. All
too often your inbox can get cluttered with useless information,
so we clean it up for you and only leave the important ones for
you to view at your leisure. There are programs that can also
be applied to simply the method but it is best to have a human
eye determine what is spam and what may be important
information. Too often the programs available can not
distinguish between and automatic direct message from a ‘real’
message and will delete all of them.
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2. Develop Systems – We will sit down with each individual client
and help develop systems that will work for them. Some may
need information researched and we have the ability to help
with that aspect as well.
3. Status Updates – We will post status updates to
make it easier for the individual/business owner. Content is researched
via blogs and articles that may pertain to your niche and post
accordingly. Too often this is where the overwhelm can occur.
It is almost impossible to do all the research and maintain your
business. We are here to help.
4. Application Investigation – The age of technology is ever
changing and it can be difficult to keep up with the latest tool that can help you with your social media success. We investigate the different tools available that may apply to the different social medial outlets. Depending on the client’s business some may or may not work and instead of doing the
trial and error themselves, we can do it for them.
5. Determine the Best Platforms – The fast paced client may
enjoy Twitter but will be missing out on a large avenue or
potential on Facebook or LinkedIn. We can monitor their
profiles on the other outlets to help expand the exposure that is
necessary in the online world. The same applies to the offline
business that is trying to get more exposure online via the
social media platforms. We do all the digging and research so
you don’t have to!
6. Transparency Maintenance – All too often individuals may
feel that they are not being authentic if they are not answering
all of the ‘tweets’ or messages on the different social media
platforms. We are here to support the digital relationship and engagement that
is necessary to succeed in the online world.
7. No More Headaches! - Social media is our passion. We love learning, experimenting, and making your business succeed with the proper social media strategy. With that said, we know its not everyone forte so we can take the burden of learning social media and maintaining social media off of your shoulders.
Resources:
http://www.internetworldstats.com/unitedstates.htm
http://www.tgdaily.com/trendwatch/39777-youtube-surpasses-yahoo-as-world%E2%80%99s-2-search-engine
About Nikki Kerber
Nikki Kerber (aka Social Web Nerd, @socialwebnerd) is a freelance web strategist and social media consultant for small business owners in Maryland. She holds a bachelors degree in Computer Information Systems from College of Notre Dame of Maryland and is currently in her last year of graduate school at the University of Baltimore where is she earning her masters degree in Interaction Design and Information Architecture.